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Tons Of Trash Removed
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Valued Partners
SWIM Initiative Lebanon

We are a group of NATURE LOVERS who acknowledge that the sea is our most valuable asset and an important ressource of life, accessible to all. For this purpose, we created SWIM Lebanon which stands for Sustainable Waste Intercity Marathon.
SWIM engages communities all over Lebanon for a combined open water swimming and waste collection initiatives to create a chain reaction of good habits by building new behaviors that lead to protecting our sea from pollution and keeping our environment clean.
We are supported by professional swimmers, event managers, influencers, environmentalists, activists, educators, lecturers, various NGOs, businesses and designers who help us achieve our GREEN LANE objectives.

We believe we can achieve clean Lebanese Sea and coastline through collective efforts and individual responsibility.
By engaging individuals and communities in taking ACTIONS, We can reach a GREENER Lebanon, sustaining the future of its inhabitants.

-Promote environmental awareness by educating ourselves and sensitizing people to sustainable patterns and practices.

-Inspire others to be actively involved in improving the community life by participating in community clean ups and planning.
-Collaborate with other NGOs on educational programs and environmental campaigns to inculcate regenerative thinking and create a behavioral change
-Cooperate with eco-friendly industries to encourage green tourism development and beautifying projects.
-Educate about who and what is causing litter pile ups and mobilize communities and governments to prevent future littering behavior
-Induce the 3 Rs Rules – Sorting at the source, Reducing single use plastic, Recycling – into people’s mindset to reduce pollution and amounts of waste that end up in landfills or incinerators.
-Promulgate about the importance of preserving and protecting biodiversity to restore ecosystem, crucial to key ressources for survival and prosperity

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