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Valued Partners

We are a group of NATURE LOVERS who acknowledge that the sea is our most valuable asset and an important resource of life, accessible to all. For this purpose, we created SWIM Lebanon which stands for Sustainable Waste Intercity Marathon.
SWIM engages communities all over Lebanon for a combined open water swimming and waste collection initiatives to create a chain reaction of good habits by building new behaviors that lead to protecting our sea from pollution and keeping our environment clean.
We are supported by professional swimmers, event managers, influencers, environmentalists, activists, educators, lecturers, various NGOs, businesses and designers who help us achieve our GREEN LANE objectives.

● Promote environmental awareness by educating ourselves and sensitizing people to sustainable patterns and practices.

● Inspire others to be actively involved in improving the community life by participating in community clean ups and planning.

Collaborate with other NGOs  on educational programs and environmental campaigns to inculcate regenerative thinking and create a behavioral change

● Cooperate with eco-friendly industries to encourage green tourism development and beautifying projects.

● Educate about who and what is causing litter pile ups and mobilize communities , governments & municipalities to prevent future littering behavior

● Induce the 3 Rs Rules ,  Reduce , Re-UseRecycle

● Influence people’s mindset to reduce pollution and amounts of waste that end up in landfills or incinerators.

● Promulgate the importance of Biodiversity preservation and ecosystem restoration , Key resources for survival & prosperity

We believe we can achieve Clean Lebanese Sea and coastline through collective efforts and individual responsibility.
By engaging individuals and communities in taking ACTIONS, We can reach a GREENER Lebanon, sustaining the future of its inhabitants.  

Our Mission is to create a network of people, sharing the Same Values, working together to generate a snowball effect of Behavioral Changes for the protection and the conservation of our Ecosystem through environmental projects, education and activities.

Lisa Sofian

Lisa Sofian, a Lebanese citizen and the Founder of SWIM Initiative, has consistently demonstrated her deep passion for the environment. Throughout her life, she has dedicated her efforts to numerous charitable organizations, including the Red Cross, the Women Homentmen Basketball Club, and Justcare NGO, showcasing her unwavering commitment to making a positive impact.
As a true lover of nature, Lisa embarked on her environmental advocacy journey by taking a stand against the imminent waste problems during the 2015 waste crisis in Lebanon. She instigated a strong environmentalist mindset, as she also holds responsibilities at ME Green Energy, where she serves as the Manager of the HR department and spearheads the organization’s Net Zero compliance efforts.
Lisa Sofian’s multifaceted roles and contributions exemplify her dedication to environmental causes. Her achievements reflect her determination to promote sustainability and build a brighter future for Lebanon and beyond.

Nabil Aouad

Nabil Aouad, a proud Lebanese citizen and Founder of SWIM Initiative, recently made his triumphant homecoming after an illustrious career spanning 30 years in the Oil & Gas Industry across five continents and around the globe. With a remarkable transition upon his return to Lebanon, he redirected his expertise and managerial acumen towards the realm of renewable energy, wholeheartedly embracing his role at ME Green. This exceptional company is at the forefront of providing sustainable solutions while diligently preserving the environment.
Nabil’s deep-rooted passion for sports, ranging from the exhilaration of horseback riding to the challenges of triathlons, is a testament to his adventurous spirit. Notably, he is not just a sports enthusiast but also a dedicated nature lover and environmentalist, combining his love for athleticism with a profound commitment to safeguarding our planet.

LATEST ARTICLES / FEATURES

Listen to Our Podcasts/Interviews

في امل – ليزا صوفيان وسامر طوق

  • BATROUN, LET’S KEEP IT BLUE! 💙🌊

Saturday, January 31st, was marked by an inspiring beach clean-up in Batroun. Around 100 volunteers showed up, answering the call to action launched by @swiminitiative , @sos.aub and @livelunger — a reminder that the SEA is our shared responsibility as Lebanese citizens.
When we arrived, the shoreline was covered with trash, plastic, and microplastics washed back by the waves. Just two hours later, thanks to the relentless energy of our volunteers, the transformation was striking and full of hope.

And yes — we even rescued a baby turtle fighting to survive 🐢💙. It has now been placed in safe hands.
A big shout-out to @batrounmunicipality and the President of @batrounfestival for joining us on the ground and leading by example. Deep respect to every volunteer who showed up on a rainy morning to give back to our community, our sea, and our nature.
Thank you to our sponsors for making it possible:
@aquafinalebanon @taqasnacks @sanitalb @sanita.handy 

@lebtivity
@lebaneseredcross
  • TOGETHER FOR OUR SEA 💙 
Kind Reminder | Batroun Beach Cleanup 🌊
Join us at our beach cleanup near Blubay, Batroun to pick up what we’ve been throwing into the sea…
and what the waves kindly sent back our way !

Register here : https://forms.gle/L2FXQ2YBJmAi9PPy8
📍 Location: Near Blubay, Batroun
⏰ Time: 9:00 AM – 11:00 AM

🚌 Transportation secured
📍 Meeting point: Charles Hostler, AUB – 7:45 AM
♻️ Bags and gloves will be provided

Huge shoutout to our sponsors:
@aquafina @taqabars @sanitalb @sanita.handy
  • On World Education Day | Monday 26 📚🌱
SWIM was honored to take part in an inspiring Environmental Education Awareness event organized by Ms @pierrette.brm at Antonine Sisters School in Roumieh @antoninesistersschoolroumieh reminding us that education goes beyond knowledge — it shapes responsibility, values, and action.
Under the theme “Protecting Our Common Home,” inspiring guests including @ziad_abichaker  Founder of Cedar Environmental @georgesmrad_ Founder of @volunteeringmarathon and Ms Ghada Jeyrouz representing @lri_lebanon joined students and educators to celebrate learning that nurtures environmental awareness, civic engagement, and care for our planet.
A powerful moment where young voices proved that education is the strongest driver of sustainable change.

🎥 @roddyhafiz16 

#worldeducationday #environmentaleducation #protectourcommonhome 
#youthforchange #swiminitiative #educationforsustainability #sustainability #environment #cleanseas #cleanoceans #inspirationalspeaker
  • In conversation with Dr. Manal Nader, Head of the Institute of Environment at the @universityofbalamand  @ioebalamand discussing Pollution, the fragility of Marine Ecosystems, and the real challenges facing the Mediterranean Sea—while highlighting the urgent need to turn science into action to protect our coastlines.

The interview was conducted on May 31st, 2025, during a beach cleanup in Byblos at Bahsa Beach organized by SWIM Initiative and Greenpeace Arabia. 

#swiminititiative #instituteofenvironment #UOB #environment #pollution #plasticpollution #solidwaste
  • On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
  • This Christmas, we protect what gives us life.
A greener Christmas starts with conscious choices, and we choose sustainable living and the protection of nature.
Together, we care. Together, we sustain 🩵🎄🐟🐠🐳
#swiminitiative #sustainability #environment #itsyoursea #sea #nature #planet #ecosystem #marine #marinelife
BATROUN, LET’S KEEP IT BLUE! 💙🌊 Saturday, January 31st, was marked by an inspiring beach clean-up in Batroun. Around 100 volunteers showed up, answering the call to action launched by @swiminitiative , @sos.aub and @livelunger — a reminder that the SEA is our shared responsibility as Lebanese citizens. When we arrived, the shoreline was covered with trash, plastic, and microplastics washed back by the waves. Just two hours later, thanks to the relentless energy of our volunteers, the transformation was striking and full of hope. And yes — we even rescued a baby turtle fighting to survive 🐢💙. It has now been placed in safe hands. A big shout-out to @batrounmunicipality and the President of @batrounfestival for joining us on the ground and leading by example. Deep respect to every volunteer who showed up on a rainy morning to give back to our community, our sea, and our nature. Thank you to our sponsors for making it possible: @aquafinalebanon @taqasnacks @sanitalb @sanita.handy @lebtivity @lebaneseredcross
3 days ago
View on Instagram |
1/6
TOGETHER FOR OUR SEA 💙 
Kind Reminder | Batroun Beach Cleanup 🌊
Join us at our beach cleanup near Blubay, Batroun to pick up what we’ve been throwing into the sea…
and what the waves kindly sent back our way !

Register here : https://forms.gle/L2FXQ2YBJmAi9PPy8
📍 Location: Near Blubay, Batroun
⏰ Time: 9:00 AM – 11:00 AM

🚌 Transportation secured
📍 Meeting point: Charles Hostler, AUB – 7:45 AM
♻️ Bags and gloves will be provided

Huge shoutout to our sponsors:
@aquafina @taqabars @sanitalb @sanita.handy
TOGETHER FOR OUR SEA 💙 Kind Reminder | Batroun Beach Cleanup 🌊 Join us at our beach cleanup near Blubay, Batroun to pick up what we’ve been throwing into the sea… and what the waves kindly sent back our way ! Register here : https://forms.gle/L2FXQ2YBJmAi9PPy8 📍 Location: Near Blubay, Batroun
⏰ Time: 9:00 AM – 11:00 AM 🚌 Transportation secured
📍 Meeting point: Charles Hostler, AUB – 7:45 AM ♻️ Bags and gloves will be provided Huge shoutout to our sponsors:
@aquafina @taqabars @sanitalb @sanita.handy
7 days ago
View on Instagram |
2/6
On World Education Day | Monday 26 📚🌱 SWIM was honored to take part in an inspiring Environmental Education Awareness event organized by Ms @pierrette.brm at Antonine Sisters School in Roumieh @antoninesistersschoolroumieh reminding us that education goes beyond knowledge — it shapes responsibility, values, and action. Under the theme “Protecting Our Common Home,” inspiring guests including @ziad_abichaker Founder of Cedar Environmental @georgesmrad_ Founder of @volunteeringmarathon and Ms Ghada Jeyrouz representing @lri_lebanon joined students and educators to celebrate learning that nurtures environmental awareness, civic engagement, and care for our planet. A powerful moment where young voices proved that education is the strongest driver of sustainable change. 🎥 @roddyhafiz16 #worldeducationday #environmentaleducation #protectourcommonhome #youthforchange #swiminitiative #educationforsustainability #sustainability #environment #cleanseas #cleanoceans #inspirationalspeaker
1 week ago
View on Instagram |
3/6
In conversation with Dr. Manal Nader, Head of the Institute of Environment at the @universityofbalamand @ioebalamand discussing Pollution, the fragility of Marine Ecosystems, and the real challenges facing the Mediterranean Sea—while highlighting the urgent need to turn science into action to protect our coastlines. The interview was conducted on May 31st, 2025, during a beach cleanup in Byblos at Bahsa Beach organized by SWIM Initiative and Greenpeace Arabia. #swiminititiative #instituteofenvironment #UOB #environment #pollution #plasticpollution #solidwaste
2 weeks ago
View on Instagram |
4/6
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam 
Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel 
A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come.

“Let the sea’s pulse beat again.” 🌊💙

#swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
On Monday, January 19, SWIM Initiative attended the National Conference on Fisheries “Revive The Sea Pulse” "ليرجع النبض للبحر " held at the Grand Serail, Beirut, under the patronage of the Prime Minister, Dr. @nawafasalam Organized by @lebaneseministryofagriculure @nizaryhani in collaboration with @mopwtleb @indyact @fao @universityofbalamand @ioebalamand @actedlebanon the conference brought together key stakeholders to address the challenges and future of the fishing sector and fisheries in Lebanon @lebanese_fishing_channel A vital step toward protecting our marine resources, supporting artisanal fishers, and restoring balance to our seas. Supporting fishermen means protecting livelihoods, preserving heritage, and ensuring sustainable seafood for generations to come. “Let the sea’s pulse beat again.” 🌊💙 #swiminitiative #fisheries #marineprotection #sustainablefishing #fao #acted #environment #livelihood #sustainablity
2 weeks ago
View on Instagram |
5/6
This Christmas, we protect what gives us life.
A greener Christmas starts with conscious choices, and we choose sustainable living and the protection of nature.
Together, we care. Together, we sustain 🩵🎄🐟🐠🐳
#swiminitiative #sustainability #environment #itsyoursea #sea #nature #planet #ecosystem #marine #marinelife
This Christmas, we protect what gives us life. A greener Christmas starts with conscious choices, and we choose sustainable living and the protection of nature. Together, we care. Together, we sustain 🩵🎄🐟🐠🐳 #swiminitiative #sustainability #environment #itsyoursea #sea #nature #planet #ecosystem #marine #marinelife
1 month ago
View on Instagram |
6/6
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